So, you want to be the Best in Fresh?
“What gets measured gets managed.”
Peter Drucker
We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.
Samples of fruits and vegetables are brought to our laboratory to be analysed. We measure all relevant quality indicators such as pressure, sugar, acidity and brix levels. We also assess taste, quality defects and overall appearance.
Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing.
We provide a quality assessment through the eyes of the consumer.
Quality analysis are combined with other factors such as price point, variety, supplier, and country of origin. This provides a 360 degree view of what happens in supermarkets. It provides a full picture of fresh produce performance, right up until the moment of consumption.
Our weekly reports are highly actionable and can immediately be used in your organisation. No two projects are the same, we deliver solutions specific to your needs.
Please get in touch for more information.
For Retailers
For Suppliers
Special Projects
Tailored Reports
Working with Retailers
Our programme for retailers is a continuous investigation throughout the year, with the aim of helping you achieve consistency all year round. Our programmes help you understand fluctuations in quality, and our precise data can identify why these occur.
We know that your time is valuable and visiting a range of stores every week isn't possible, so we have a team of people to do it for you.
After each purchase the fresh produce is sent to our laboratory to be analysed. Factors such as sugar levels, acidity levels and pressure are measured to provide an objective assessment of taste backed up by scientific data. To provide a more rounded view our team of experts also assesses the experience of taste and appearance.
We can supply you with information, not only for your fresh produce, but that of your competition, too. Stay one step ahead.
Working with Suppliers
Our suppliers programme is focused on giving you time back. It is essential to know what is happening on the retail shelves both in your own stores and in the stores of the competition, but the reality is you don't have the time to carry out the assessments and visits needed. This is where we can help.
Our team members visit stores to carry out ‘comparative shopping’, and purchase the fresh produce to ensure you understand the customer experience in detail. Everything purchased is taken back to the laboratory for taste and quality assessments.
Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is buying. Factoring in aspects like shelf performance is key to fully understanding fresh produce performance, right up until purchase. We look at factors such as price, varieties, supplier mix, country of origin, innovations, volumes, and pack weight. All captured weekly to ensure consistency.
Our fresh monitoring system will enable you to make the necessary changes that ensure you source and select the best assortment of fresh produce for your customers. Or keep an eye on what is available in multiple supermarkets at all times by trying our assortment monitoring programme. We can deliver weekly information to you regarding a range of supermarkets, in a programme tailored to you.
Special Projects
What does this actually mean? Well, after each purchase our fresh produce is sent to our lab to be analysed. Factors like sugar, acidity levels, and hardness are measured to provide an objective assessment of taste. To provide a more complete view, our team of experts also assess the experience of taste and appearance.
And you can get these results. Not only for your fresh produce, but also your competitors. Helping you be sure you're the best in fresh. As no two projects are the same we deliver solutions specific to your needs.
An example of a special project might be a trends analysis across UK retailers, engaging in comparative shopping, directional shopping or looking for specific patterns and innovations to shape your future strategy.
If you'd like to see an example of a special project or you have something interesting you would like us to look at in more detail (even if it doesn't quite fit the formula of our three primary programmes) then please get in touch.
Tailored Reports
Our consistent weekly data is a valuable asset to many organisations. We can offer tailored reports that provide the information you need to sell and supply the best fresh produce possible. We can offer you ongoing visibility and monitoring of a programme tailored just for you.</p
Our reports can look at factors such as quality, taste, price, varieties, supplier mix, country of origin, innovations, volumes, and pack weight. We can tailor this information to your specific needs and provide it regularly to ensure you are always ahead of your competitors.</p
For more information on our Tailored Reports service please contact us.
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