As retailers move onto selling outdoor strawberry crops in April consumers expectations of this popular berry will rise. This sought after fruit is enjoyed all through the summer, by all age groups. A good size, vibrant colour and sweet flavour are all key elements aspects of the perfect strawberry.
Fresh Produce Trends in Scandinavia: Tastes & Seasons
26 April 2018
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In all industries new trends are constantly influencing society, demand and perception. As the fresh produce industry continues to deal with increasingly intelligent and aware consumers, we are finding that trends can drive consumer behaviour in this market, too.