As spring arrives consumers look forward to seeing bright, colourful selections of sweet tasting berries in supermarkets. But does your selection match up to their taste expectations? When it comes to berries, for repeat purchases, consumers are looking for great flavour and great overall berry quality.
Cucumber: A Challenge from the Field to the Fridge
09 May 2019
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When choosing cucumbers, of any variety, consumers initially make their selection based on appearance, then touch. If the cucumber colour is off or yellowing, the skin is damaged or the produce has started to dry out or is limp consumers will leave it on the shelf.
When choosing cherry tomatoes the consumer's priority is good eating quality. In stores, consumers' decisions can often be influenced by colour, consistency and packaging, which all affect how the consumer perceives product quality.