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Northern Europe Strawberries Hit the Shelves
13 June 2019
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The not-so-humble strawberry is a summer favourite all over the world, especially when local varieties appear in our supermarkets. Rich in flavour and sweetness, a good strawberry can be a highlight at a family picnic or a healthy mid-morning snack at the office.
While it may appear less difficult to ensure quality at the picking, packing, and distribution stages of the fresh produce supply chain, guaranteeing that your produce makes it to supermarket shelves across the country in good condition, and remains so, can be more difficult. Multiple distribution centres delivering the thousands of stores increases the margin for error, resulting in damaged produce, increases significantly.
How can consumer expectations for product quality not only be met, but exceeded? How to become Best InQuality? This question is crucial for InQuality Germany, a collaboration of AFC Risk & Crisis Consult with Dutch partners Innovative Fresh and N&S Quality.
As spring arrives consumers look forward to seeing bright, colourful selections of sweet tasting berries in supermarkets. But does your selection match up to their taste expectations? When it comes to berries, for repeat purchases, consumers are looking for great flavour and great overall berry quality.