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How can consumer expectations for product quality not only be met, but exceeded? How to become Best InQuality? This question is crucial for InQuality Germany, a collaboration of AFC Risk & Crisis Consult with Dutch partners Innovative Fresh and N&S Quality.
Blackberries are the smallest, by volume, product in the soft fruit category, competing against more traditional options such as strawberries and raspberries, and increasingly popular blueberries.
As spring arrives consumers look forward to seeing bright, colourful selections of sweet tasting berries in supermarkets. But does your selection match up to their taste expectations? When it comes to berries, for repeat purchases, consumers are looking for great flavour and great overall berry quality.
The European fruit season is now underway, with many sweet and juicy fruits already arriving from Spain and Italy. Among them, nectarines.
When choosing cucumbers, of any variety, consumers initially make their selection based on appearance, then touch. If the cucumber colour is off or yellowing, the skin is damaged or the produce has started to dry out or is limp consumers will leave it on the shelf.
When choosing cherry tomatoes the consumer's priority is good eating quality. In stores, consumers' decisions can often be influenced by colour, consistency and packaging, which all affect how the consumer perceives product quality.