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Across much of Europe, summer has now most definitely arrived. With that, the consumers' shopping habits start to change, with consumers looking for lighter meals in easy-to-prepare formats, often with healthier options in mind.
As summer is now feeling tentatively close, consumers are looking forward to family picnics and fresh produce choices that feel more like a treat than a necessity. Cherries, one of the most popular Spring and Summer fruits, are often first choice for shoppers.
Now that the temperature has warmed and the evenings are longer, the smell of a barbecue tells us that summer has officially arrived. As this hunger-making scent floats around Europe, consumers head to the supermarkets for grilling inspiration.
The not-so-humble strawberry is a summer favourite all over the world, especially when local varieties appear in our supermarkets. Rich in flavour and sweetness, a good strawberry can be a highlight at a family picnic or a healthy mid-morning snack at the office.
While it may appear less difficult to ensure quality at the picking, packing, and distribution stages of the fresh produce supply chain, guaranteeing that your produce makes it to supermarket shelves across the country in good condition, and remains so, can be more difficult. Multiple distribution centres delivering the thousands of stores increases the margin for error, resulting in damaged produce, increases significantly.
How can consumer expectations for product quality not only be met, but exceeded? How to become Best InQuality? This question is crucial for InQuality Germany, a collaboration of AFC Risk & Crisis Consult with Dutch partners Innovative Fresh and N&S Quality.