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Midsummer in Sweden
21 June 2017
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When it comes to Midsummer, Sweden is the place to be. No one does Midsummer like the Swedes. It is a national holiday, and on Midsummer Eve they leave the towns and head for the countryside or the coast to spend time with friends and family.
We promised that you would need sunglasses and we were not exaggerating! Welcome to the launch of our new brand identity, which you are the first to see. With a fresh and innovative new image, you certainly won't miss us in a crowd.
We spoke to UK retailer M&S about the characteristics of different varieties, and about the outstanding UK strawberry crop this year.
At this moment, the UK berry crop is looking excellent. After a great start in March, the stores are now onto the outdoor strawberry crop, which is huge due to the recent hot weather.
We have been looking at latest consumer trends, when it comes to fresh produce, vegetables and flowers. By analysing consumer search activity, we are able to create strategies for communication and quality monitoring. We are providing this short report to assist you with your planning, merchandising and marketing communications.