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In all industries new trends are constantly influencing society, demand and perception. As the fresh produce industry continues to deal with increasingly intelligent and aware consumers, we are finding that trends can drive consumer behaviour in this market, too.
As the online grocery market prepares for a boom, it is clear that growers and retailers increasingly need to take the special quality and supply chain dynamics of online sales into consideration.
This week is not only a romantic week but also a busy week for retailers, as consumers everywhere flock to buy red roses for their loved ones.
Grapes are a very popular fruit found all over the world. Most people are aware of different colours but few consumers know the difference unless they've tasted both side-by-side.
Ensuring the quality of pineapples is often challenging in the winter months. At Innovative Fresh, the pineapples that we monitor during the winter have difficulty reaching proper sugar levels and tend to be more acidic.
Stonefruit plays a unique role in the fruit assortment because peaches, nectarines and plums offer a very specific consumer taste experience.