As retailers move onto selling outdoor strawberry crops in April consumers expectations of this popular berry will rise. This sought after fruit is enjoyed all through the summer, by all age groups. A good size, vibrant colour and sweet flavour are all key elements aspects of the perfect strawberry.
Fresh Produce Trends in Scandinavia: Tastes & Seasons
26 April 2018
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In all industries new trends are constantly influencing society, demand and perception. As the fresh produce industry continues to deal with increasingly intelligent and aware consumers, we are finding that trends can drive consumer behaviour in this market, too.
As spring arrives it brings the berries and consumers look forward to seeing bright, colourful selections of sweet tasting berries in supermarkets. But does your selection match up to their taste expectations? When it comes to berries, for repeat purchases, consumers are looking for great flavour and great overall berry quality.
We regularly monitor green beans in our lab. Consumers are looking for green beans that are firm, and crispy with a lovely fresh green colour to them. We mainly assess beans on their appearance, analysing their colour and making sure this is right is a key part of our investigations.