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Here Come the Watermelons!

28 June 2018
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As watermelon season heads towards its peak, the consumption in most parts of Europe will depend on the weather. When temperatures go above 25° Celsius - watermelon consumption explodes.

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Promoting Plum Season

21 June 2018
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Although the plum season is fairly long, just like nectarines and peaches the individual harvest time for each variety is very short, usually around 1-3 weeks. As a result plum varieties tend to follow each other and be available in rapid succession.

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Using Barbecue Season to Boost Produce Sales

14 June 2018
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As the temperatures increase and evenings get lighter, there's one distinctive way to know summer has arrived - the smell of a barbecue. As this intoxicating scent floats around Europe, consumers head to the supermarkets for grilling inspiration.

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Managing the Short and Sweet Cherry Season

07 June 2018
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Cherries are typically a spring and summer fruit. The cherry season starts in the Mediterranean region and then over the next three months moves north through Europe.

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