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Grapes are a very popular fruit found all over the world. Although people are aware of different colours, few consumers know the difference between varieties unless they taste both side-by-side.
As consumers become more interested in, and aware of, their purchasing options when it comes to fresh produce, discussion about which product is best has changed. It's no longer simply about price and seasonal optimisation, but "Which variety represents best value?"
There are few fruits, like blueberries, that have shown such a strong growth in consumption. Blueberries are now one of the fastest growing fruits on the market. This is mostly because blueberries are convenient, healthy, tasty and visually attractive.
In terms of turnover, bananas are one of the most important products sold in stores. Yet, interestingly, its commercial success in Europe and the US depends only on one variety: Cavendish.
Galia eating quality can be challenging during the Latin American growing season, which falls during the European winter.
As the fresh cut vegetable category continues to develop across Europe we are noticing large differences between countries. Good temperature control in the supply chain and in stores is crucial for this category.