As consumers become more interested in, and aware of, their purchasing options when it comes to fresh produce, discussion about which product is best has changed. It's no longer simply about price and seasonal optimisation, but "Which variety represents best value?"
There are few fruits, like blueberries, that have shown such a strong growth in consumption. Blueberries are now one of the fastest growing fruits on the market. This is mostly because blueberries are convenient, healthy, tasty and visually attractive.
Differing European Demands for Pre-Cut and Fresh Vegetables
13 February 2020
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As the fresh cut vegetable category continues to develop across Europe we are noticing large differences between countries. Good temperature control in the supply chain and in stores is crucial for this category.