Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Preventing Problems in Your Cantaloupe Supply

Regardless of the variety, melons all do well under the same growing conditions; conversely, they are all susceptible to the same problems.  When a crop isn't growing in good cultural conditions, problems may arise further along the supply chain.

While the Galia is popular in Western Europe, the Cantaloupe is one of the most popular choices in the South, competing against other varieties such as Honey Dew.

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Meeting Expectations With Your Fresh-cut Salads

Across much of Europe, summer has now most definitely arrived.  With that, the consumers' shopping habits start to change, with consumers looking for lighter meals in easy-to-prepare formats, often with healthier options in mind.

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Cherries: Maintaining Quality With Summer's Favourite

As summer is now feeling tentatively close, consumers are looking forward to family picnics and fresh produce choices that feel more like a treat than a necessity.  Cherries, one of the most popular Spring and Summer fruits, are often first choice for shoppers.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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