Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Best Taste of the Grape Year

Grapes are a very popular fruit found all over the world. Although people are aware of different colours, few consumers know the difference between varieties unless they taste both side-by-side.

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Which Variety is Best?

As consumers become more interested in, and aware of, their purchasing options when it comes to fresh produce, discussion about which product is best has changed. It's no longer simply about price and seasonal optimisation, but "Which variety represents best value?"

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Riding the Blueberry Boom

There are few fruits, like blueberries, that have shown such a strong growth in consumption. Blueberries are now one of the fastest growing fruits on the market. This is mostly because blueberries are convenient, healthy, tasty and visually attractive.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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