Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

The Complexities of Plums in Winter

The biggest challenge for retailers and suppliers is ensuring Plums are ripe and ready-to-eat. Fruits need to be a the right level of maturity before being harvested, and if fruits arrive in the market unripe they need to be given extra help to ripen before being stocked in the supermarket.

Read More

Measuring Broccoli Quality

Broccoli is a popular part of the cabbage family. This vegetable has been a staple part of people's regular diets for generations and was initially cultivated in Italy. The word 'broccoli' actually comes from the Italian plural of broccolo, which means 'the flowering crest of a cabbage'.

Read More

Let's talk about avocados

Avocados are packed full of nutrients, so modern health trends combined with the Ready To Eat concept have been driving the growth in consumption over the last 15 years.

Read More

Insights to your inbox

We publish insights about the fresh produce industry weekly to help you be the best in fresh.
To receive these directly to your inbox every few months sign-up for our newsletter.

Thank you.

We've subscribed your email address to our Insights email.

Training Courses

Training course title

Sample text here looks good

Training course title

Sample text here looks good

Training course title

Sample text here looks good