Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

The Complexities of Plums in Winter

The biggest challenge for retailers and suppliers is ensuring Plums are ripe and ready-to-eat. Fruits need to be a the right level of maturity before being harvested, and if fruits arrive in the market unripe they need to be given extra help to ripen before being stocked in the supermarket.

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Supplying Quality Broccoli

We don't just monitor the quality of the supply but also the level of quality at the point it reaches the shelves in supermarkets. Each vegetable is scored according to the freshness and the colour of the product.

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The Challenges of Providing Ready-to-Eat Avocados

A Ready-To-Eat avocado should be ripened to perfection, to ensure the best possible taste for the consumer but achieving quality of avocados on the retail shelf is a complex process.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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