Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Differing European Demands for Pre-Cut and Fresh Vegetables

As the fresh cut vegetable category continues to develop across Europe we are noticing large differences between countries. Good temperature control in the supply chain and in stores is crucial for this category.

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The New InQuality Lab in Bonn

As we start the new year we are pleased to announce that our laboratory for InQuality Germany GmbH has opened in Bonn, and is now in full operation.

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The Complexities of Plums in Winter

The biggest challenge for retailers and suppliers is ensuring Plums are ripe and ready-to-eat. Fruits need to be a the right level of maturity before being harvested, and if fruits arrive in the market unripe they need to be given extra help to ripen before being stocked in the supermarket.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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