Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

InQuality Germany: The Power of Together

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Quality in Nature's Sugar Cube - The Pineapple

The pineapple is often described "nature's sugar cube", providing one of the sweetest natural tastes available. Yet there is so much more potential to be realised from this amazing fruit. At Innovative Fresh we want to help you solve some really common pineapple problems.

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How to Supply Beautiful Blueberries

There are few fruits, like blueberries, that have shown such a strong growth in consumption. Blueberries are now one of the fastest growing fruits on the market. This is mostly because blueberries are convenient, healthy, tasty and visually attractive.

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Insights to your inbox

We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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