Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

A Look Inside the Innovative Fresh Lab

People are often interested in what goes on in the Innovative Fresh laboratory here in Heemskerk.  Here's a short film to show #LabLife at Innovative Fresh.

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All Hail the Pumpkin

As October comes to an end there's one very large, orange vegetable that makes an appearance in the fresh produce section of the supermarkets. The pumpkin.

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Perfecting the Clementine Category

Nadorcott is a licensed late-season variety, the season lasting roughly 2 months. This particular variety has filled a period of the season when historically eating quality was at a low.

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Insights to your inbox

We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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Training Courses

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