Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"What gets measured gets managed."

Peter Drucker

Fresh Insights

Perfecting Orchids

When properly handled, orchids can last at least 60 days at home with their flowers, but that is not always the case and orchid quality varies from retailer to retailer. Orchid sales in supermarkets have many challenges and there is still relatively little known about how to best keep orchids in store for maximum consumer satisfaction. We've been speaking to Royal FloraHolland to find out more.

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Make Room for the Mushrooms

Mushrooms are one of those parts of the fresh produce section that continually divide consumers. While some will stay away, disliking the texture and taste, others will add them to every meal possible. Mushrooms are an easy way to add extra flavour to a meal and are a particularly popular choice with the rise of vegetarianism and veganism among consumers.

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Let's Talk Kiwis

As the Italian Green Kiwifruit season starts we find ourselves once again analysing the quality of this unassuming, yet very popular, fruit.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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