Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Brussel Sprouts or Brussels Sprouts?

As winter arrives and Christmas approaches there's one vegetable that's excitedly awaited and dreaded in equal measure. The Brussels Sprout. As families argue whether or not this small green vegetable should have a place at the dinner table, we assess the quality of these small, colourful vegetables. Seen in decorations, gifts, wrapping paper and napkins this vegetable has made itself a very close relationship with the festive season.

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Roll Out the Oranges

Oranges have been identified as a fruit that helps with many health benefits, but overall good taste is still key for consumers to enjoy and repurchase. It's a fruit worth promoting in store not only to educate consumers on the benefits for their health as we enter winter, but also for the great taste.

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Categorising Your Potato Section

The humble, yet popular, potato is a versatile vegetable, in demand all year round in the fresh produce section of stores. As the seasons change and consumers desires for different varieties and cooking types vary, supermarkets have the challenge of how to display this vegetable to help the consumer find what they need.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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