Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Making the Most of Barbecue Season

Now that the temperature has warmed and the evenings are longer, the smell of a barbecue tells us that summer has officially arrived. As this hunger-making scent floats around Europe, consumers head to the supermarkets for grilling inspiration.

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Northern Europe Strawberries Hit the Shelves

The not-so-humble strawberry is a summer favourite all over the world, especially when local varieties appear in our supermarkets. Rich in flavour and sweetness, a good strawberry can be a highlight at a family picnic or a healthy mid-morning snack at the office.

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Ensuring Fresh Produce Quality In-store

While it may appear less difficult to ensure quality at the picking, packing, and distribution stages of the fresh produce supply chain, guaranteeing that your produce makes it to supermarket shelves across the country in good condition, and remains so, can be more difficult.  Multiple distribution centres delivering the thousands of stores increases the margin for error, resulting in damaged produce, increases significantly.

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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