Let us help you be the Best in Fresh

We continuously monitor the quality of fruits and vegetables in supermarkets. Every week, in 7 countries, we know what happens on the retail shelf.

Our unique approach to evaluating fresh produce ensures what we are testing is exactly what the customer is experiencing. We provide a quality assessment through the eyes of the consumer.

Our reports provide a full picture of fresh produce performance, right up until the moment of consumption.

We provide you the tools to be the Best in Fresh.

"Without data you're just another person with an opinion."

W. Edwards Deming

Fresh Insights

Delivering Perfect Raspberries

As spring arrives consumers look forward to seeing bright, colourful selections of sweet tasting berries in supermarkets. But does your selection match up to their taste expectations? When it comes to berries, for repeat purchases, consumers are looking for great flavour and great overall berry quality.

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Improving Nectarine Satisfaction & Sales

The European fruit season is now underway, with many sweet and juicy fruits already arriving from Spain and Italy. Among them, nectarines.

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Cucumber: A Challenge from the Field to the Fridge

When choosing cucumbers, of any variety, consumers initially make their selection based on appearance, then touch.  If the cucumber colour is off or yellowing, the skin is damaged or the produce has started to dry out or is limp consumers will leave it on the shelf. 

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We publish insights about the fresh produce industry weekly to help you be the best in fresh.
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