The Complexities of Plums in Winter
01 January 2017
Stonefruit plays a unique role in the fruit assortment because peaches, nectarines and plums offer a very specific consumer taste experience. The biggest challenge for retailers and suppliers is ensuring they are ripe and ready-to-eat. Fruits need to be at the right level of maturity before being harvested and need to ripen further after harvest. If fruits arrive in the market unripe they need to be given some extra help to ripen before being stocked in the supermarket.
The big challenge for plums from South Africa and Chile is that they need to be ripened after arrival in Europe. Unfortunately, we repeatedly find plums in the market in the European winter that are too hard and not ripe.
Over the last few years many new plum varieties, with fantastic flavour, have hit the market. But this unique plum flavour only expresses itself when the plums are fully ripe. This continues to be the main challenge when stocking stonefruit.
No consumer is going to be happy with hard and unripe plums. It is our collective duty as fruit industry and retailers to make sure that consumers only buy ripe and ready-to-eat plums.
At Innovative Fresh we monitor plums every week, testing for brix and fruit quality. We can help you fine-tune your stonefruit programme to ensure you know how to stock fruit that is great in quality, perfect in maturity, and fantastic in flavour.
If you want help providing the best quality stonefruits to your consumers, get in touch with us at firstname.lastname@example.org.