Are You the Best In Citrus?
01 January 2017
During the months leading up to Christmas it's the easy-peeler satsumas, clementines and oranges that come into their own, but there is an increasing demand for organic fruit, both in oranges and lemons.
So what are you looking for in the perfect citrus fruit? You need to look for a nice skin with a full rich colour. If it will be eaten whole it should be easy to peel, seedless and have a high juice content. The taste should have the perfect balance between sugar and acidity. If you get everything right you achieve a high customer satisfaction and repeat sales.
At Innovative Fresh, the most common issues we encounter relate to taste, appearance and juice content. Across the season these can vary considerably, in particular near the start, as the early fruits can be sour and the later fruits flat in taste. We also see big differences between varieties and retailers, regarding taste and quality.
Our most important measurements are juice content and acidity in order to achieve the right eating quality. Produce should always be fresh on the shelf, from a good supply chain, ensuring the best fruit available in the local market.
This season we will probably see new citrus origins, due to low yield from the usual countries. It is hoped that the retailers and suppliers will aim to educate the consumers about different varieties, therefore allowing them to taste the premium fruit assortment which will in turn help to lift the category.
At Innovative Fresh we can help make improvements using our independent monitoring programs. All our reports are done from the perspective of the consumer and we think that our customers have the edge over their competitors, due to deeper knowledge and consumer insights. Helping them promote varieties at the right part of the season for optimum taste and quality leads to an increase in consumption. Which benefits the consumer and the retailer.
We provide 360 insights in this category alongside important tools that improve category plans for suppliers and retailers. Ultimately we want to ensure that all the retailers we work with provide their customers with the best citrus fruits available.