Consumer Monitoring

Gain a Deep Understanding of Consumer Preferences

Our consumer reports are used to benchmark performance based on consumer insight, to gain a deeper understanding of consumer preferences, and to evaluate different sources and varieties.

We believe that consumer insight should be at the heart of your sourcing and merchandising strategy. We therefore run our own fresh produce consumer panels in the UK, Germany, The Netherlands, and Belgium. These consumers continuously evaluate fresh produce. We use their insight to evaluate performance and to identify opportunities for further improvement.