Inspiration

Innovative Fresh is pleased to announce that Karin Gorree will join the Innovative Fresh team, as Quality Director, effective the 1st of February, 2012. Karin will be responsible for Innovative Fresh’s quality monitoring programs in The Netherlands, Belgium, the UK and Germany. Karin’s extensive background in quality management includes over 12 ...

Four years after the introduction of the Michelin stars, in 1930, Americans spent 3% of their disposable income on food in restaurants. By 2010 that percentage had increased to 4%. Not much, you might say. However, during that same period the share of income spent on "food at home" gradually declined from 21% to 6%. As share of income, we deliver ...

This year retail competition is more fierce than ever. As the recession hits consumer's wallets, retailers have collectively moved into battle mode. Price pressure is larger than ever. We have all long known that the easiest way to increase value for retailers is by reducing the buying price. And in a fresh produce world of abundant availability and standardized specifications ...

From a retail point of view we are all working for the same customer; the consumer that walks into a supermarket and that buys the products we produce and distribute. We have to surprise her everyday by giving her excellent products at competitive prices. To quote Feargal Quinn of Superquinn supermarkets in Ireland; we have to crown the customer! And ...